The meme in question. Source: Supplied
RUSSIA has already outlawed cussing in all forms of media and has banned films that threaten national unity.
Now, it has taken its radical restrictions on freedom of expression to the next level by banning memes.
According to Roskomnadzor, it's now illegal to use a celebrity in a meme that has no association to the pictured celebrity.
The controversial policy was introduced after a Moscow court ruled Russian singer, Valeri Syutkin, had his privacy violated by a particular meme.
The meme in question contains a picture of the romantic singer and the text "BBPE", which is a reference to a song by an ambiguous musician named Nambavan (Number One).
Taken from on Nambavan's 2005 album titled "Sex, Drugs, and Russian Girls", BBPE is an acronym for the phrase "Bei Babu Po Ebalu" meaning "Smack the b*tch in the Face."
According to Lurkmore, the meme based on the offensive lyrics first surfaced on the Russian imageboard 2ch.ru in 2008.
Users first posted the link to the music video as an insult to one another, before they started overlaying the "BBPE" phrase on images of Russian celebrities.
Pop star Phillip Kirkorov and actor Aleksey Panin were the first targets, but the face of the meme eventually became Valeri Syutkin.
The romantic singer was selected because his gentle persona and large female fan base made him the last person to act the way the lyrics describe.
Syutkin, said it was his mother who convinced him to take the case to the courts. "I know I'm not alone here," he told Izvestia.
"I want to help instil some order on the RuNet, so personal data is used with respect."
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