Sir Jonathan Ive could be Apple's most important man. Source: Supplied
APPLE doesn't often allow media through the hallowed halls of Cupertino, especially to spend time with one of its most important people.
However, late last year The New Yorker visited arguably Apple's most important employee, its design chief Jony Ive where he spoke about the past, present and gave hints for the future of Apple.
His relationship with Steve Jobs
When Jobs first came back to Apple in 1997, Ive confesses he had his resignation letter in his pocket. He assumed that with Jobs' return, a new design head would be coming in too, but the two actually hit it off to create together the best products Apple ever made.
Although they did have a great partnership, Ive didn't always agree with Jobs. In the early 2000s, Ive pushed to have the iPad released before the iPhone, but Jobs overruled him. It was argued that the iPhone could be a more familiar form for consumers to be introduced to the concept of touchscreen control. There was a similar situation with Jobs' obsession with digital versions of analog designs, such as the fake leather stitching on the iCal app. Ive hated the approach, but thought it was important for familiarity with the first iPhone.
Jony Ive and Steve Jobs' relationship is widely believed to be a key reason for Apple's success Source: Supplied
It's very hard to become a designer at Apple
According to Ive, Apple has three specialist recruiters to find designers for the company, and they only hire once a year. The design team itself consists of 19 industrial designers from across the world who all work 12-hour days under complete secrecy, not able to discuss any of their work with anyone. Over the last 15 years only two have left the team, with one due to illness, while usually only one person gets hired every year.
Fancy becoming a designer at Apple? You'd better be good. Source: Supplied
Apple considered making a larger iPhone 4
Apple released its "big" iPhones at the end of last year, but the company originally planned to release larger iPhone's back in 2010 with the iPhone 4. Ive and his design team managed to design a larger iPhone 4, but it never saw the light of day after the results were deemed too "clunky" and "uncompelling".
It took Ive then another three years to settle on the screen sizes for the iPhone 6 and 6 Plus, carrying around different sized prototypes between 4-inches and 6-inches until the end of 2011. At first Ive liked a 5.7-inch screened device, before sleeping on it and thinking "ah, that's way too big". Of course, Apple eventually settled with 4.7-inch and 5.5-inch devices.
He likes cars, but is disappointed with what's currently on the road
As rumours begin to heat up that Apple is going to enter the car market, The New Yorker's piece reveals that both Jony Ive and his fellow Apple designer Marc Newson are both super into cars. But neither are fans of what's on the road.
"There are some shocking cars on the road," Ive said. "One person's car is another person's scenery." If Apple is actually looking to release a car, it wouldn't be surprising if Ive was to steer the design.
Apple already has its in-car entertainment software, but is a car itself on the way? Source: Supplied
Jony Ive and Tim Cook both don't think Google Glass has a future
With the Apple Watch about to be released, it's no surprise that Apple's two biggest names don't like Google's Glass. Ive said that when he first saw Google Glass it was evident to him that face "was the wrong place", agreeing with Tim Cook that they were too intrusive, instead of pushing technology to the background like Apple has always believed.
On the Apple Watch
In Ive's interview, he confirmed three things. The first being that the Apple Watch was always going to be rectangular. That's because a "huge part of the function is lists," he says, so "a circle doesn't make any sense." The second being that the Apple Watch has been in development since 2011 after Ive himself finally convinced the rest of the company that a watch was a good idea for Apple. And lastly, it still needs some work. To conserve battery life, the Apple Watch's screen stays off until the user raises their wrist to look at it, but apparently Apple still has some work to do in perfecting this.
The Apple Watch and 6 Plus were both products Ive pushed for. Source: Supplied
And on top of all his work at Apple, Ive hangs with his celebrity buddies like Coldplay's Chris Martin and U2's Bono and even helped design the new lightsaber in the upcoming Star Wars film. No wonder his full name has a Sir at the start of it.
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