Outrage over Woolworths’ Anzac website

Woolworths is being slammed for incorporating their own branding into a campaign to commemorate ANZAC Day. Source: Facebook

WOOLWORTHS is copping a backlash for incorporating its own branding into a campaign it's launched to commemorate the centenary of Gallipoli on Anzac Day.

The supermarket chain has launched a website called "Fresh In Our Memories" — a name which is a play on the company's slogan of "The Fresh Food People".

The website presents "tribute stories" of soldiers, and information on Camp Gallipoli.

It also incorporates "profile picture" and "cover photo" generators — where users can upload a picture and have it stamped with the phrases "Lest we forget" and "Fresh in our memories" along with the Woolworths logo.

But the site is not sitting well with some Australians — with many taking to social media to slam the campaign as tasteless. The hashtags "#FreshInOurMemories" and "#BrandzacDay" are also gaining momentum.

People are also mocking the profile picture generators by loading non-Anzac related pictures and posting the memes on social media.

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