Back by popular demand: Heidi Klum has unveiled her new collection for Bendon Source: Supplied
SUPERMODEL and TV host Heidi Klum is the star of the new ad campaign for the launch of her latest project, Heidi Klum Intimates.
Klum was jettisoned into being the face (or is that the body?) of Bendon, taking over the reins of homegrown "body" Elle Macpherson.
The collection was shot in Los Angeles by longtime collaborator, Rankin, the shoot marking five years since Klum had modelled underwear.
One husband (she was married to singer Seal before separating in 2012) and four children later, no doubt the pictures are a welcome return for Klum diehards out there.
Oops, I forgot to wear a dress. Source: Supplied
For the campaign, the 41-year-old models the Heidi Klum Intimates collection as well as Heidi by Heidi Klum, a more accessible everyday brand.
The campaign also features Klum alongside a male model for her men's wear label, HUMAN.
The debut collection hits stores now, in over 1800 retail locations worldwide.
"It was so exciting to shoot the first ever Heidi Klum Intimates campaign with Rankin," she said.
"I've always loved modelling lingerie and it was fun to get back in front of the camera
wearing beautiful pieces."
Stop drooling on your keyboard, fellas. Source: Supplied
Bendon chief executive officer Justin Davis-Rice said: "Heidi embodies the spirit of our Intimates brand — smart, sexy, beautiful and fun — and this shines through in the Heidi Klum Intimates campaign images. We're incredibly excited to have partnered with her."
Do you know how hard it is doing underwear shoots when your head is itchy? Source: Supplied
The official blurb for the collection says it is inspired by "a romantic journey through France. From the Moulin Rouge in Paris, to the rolling hills of Provence, finishing in St Tropez at the French Riviera, the collection captures the essence of the Parisian landscape".
Heidi will tour Australia and New Zealand at the end of January to officially launch the
collection with a lunch at Bondi Icebergs on Australia Day and a dinner with the David Jones.
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